About us
Your Fractional Partner in Building Impactful Wellbeing Solutions
At Wellbeing Founders Studio, we help early-stage founders in the health and wellbeing space solve the right problem—and win their first customer. With decades of experience in strategy, product development, and go-to-market execution, we work alongside mission-driven founders to shape clear, compelling solutions that resonate with real-world buyers. Whether you’re refining your value proposition, validating with HR leaders and health plan executives, or preparing to launch, we bring the insight, structure, and momentum you need to move with confidence. If you’re building the future of health and wellbeing, we’re here to help you start strong.
Our mission
Our mission is to empower startup founders to thrive by providing expert, human-driven creative and fractional support—from compelling branding and pitch decks to strategic consulting. We partner with founders as an extension of their team, delivering high-quality, cost-effective solutions that save time, elevate their brand, and help turn visionary ideas into successful, sustainable businesses.
Why I Founded The Studio
After decades of leading innovation at the intersection of healthcare, benefits, and wellbeing, I saw a gap: too many passionate founders were building wellness products that didn’t connect with the needs of HR leaders and health plan executives. They had great ideas—but didn’t understand their prospective clients, the industry problems that needed to be solved, the competitive landscape, or if their solution even had a buyer in the market. I launched Wellbeing Founders Studio to change that.
I help early-stage founders bring clarity to their product, speak the language of buyers, and move from concept to implementation. This work is deeply personal—I’ve built products inside Fortune 50 companies, negotiated with health plans and HR teams, and I know what it takes to get to implementation. Now, I want to help the next generation of founders improve healthcare and wellbeing —with purpose and precision.
- Steve Lafferty, Founder & Studio Lead
What We Believe
Founder First
Your success is our success. We tailor our work to meet the unique needs of each founder. It's your idea and we're here to help you succeed.
Quality WIthout Excess
High-quality solutions delivered cost-effectively, respecting startup realities.
The Quadruple Aim
Delivering measurable health outcomes, a great user experience, a great provider experience, and saving the client money are the keys to success.
Simplicty & Clarity
Innovation should be easy to explain, easy to understand and easy to use.
Understanding The Problem
Innovators who spend time understanding the problem they are solving versus falling in love with their idea will always win in the long run.
Accelerate Your Startup Today
Get the expertise you need at a price a startup can afford.